Thursday, October 11, 2012

Tan Hong Ming in love - the Petronas ad that nearly wasn't

I've been reading "How you know ?", a book written about famed Malaysian director/advertiser Yasmin Ahmad. There are snippets and insights into what seemed a pretty unique woman.

I was pleasantly surprised when I read that she had publicly given up her government scholarship once she found out that she got it partly because of her bumiputra status. In an age when taking what is rightfully mine - taking what I think should be mine (even if it isn't) - taking what is yours but I'm making it mine anyways - what Yasmin did is practically unheard of.

Then the bit about Tan Hong Ming in love -  the ad that was a Gold Winner at the Cannes Lions International Advertising Festival in 2008 - and how they had already stopped filming Tan Hong Ming after he said that his best friend is a boy who wears a songkok. The entire final ad uses footage that was filmed simply to humour Tan Hong Ming, who kept following them even after his bit was done. They put the camera on him and Yasmin asked "Do you have a girlfriend ?" and the rest of the ad flowed out. Totally unscripted. Quite amazing, when you think of it.

No comments: